One of these days I plan to write something on Arnold Kling's essay on the three languages of politics. (Actually have something in close to final draft stage.) In the meantime I highly recommend this summary: Tribal Politics in the 21st Century — The American Magazine. I think what he says about libertarians can be extended to Objectivists as well with minor modifications.
I'm sharing this also because I think Kling's identification of these models can help us craft our message so that it stands a better chance of being heard.